Purple Reigns: 2018 Pantone’s Color of the Year

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After what seems like years in soft pastels and the ever-present millennial pink, Pantone is finally injecting some serious color to our wardrobes by pronouncing Ultra Violet as 2018’s Color of the Year.

With tones of both rebellious and calming principals, it was long overdue for a serious, bold color to take center stage.  Not only will this lavender hue will have you channeling your inner royal (purple has always been a color reserved for royalty!), but Leatrice Eiseman, Executive Director of the Pantone Color Institute, said that the bright shade “communicates originality, ingenuity, and visionary thinking.”

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Not only does this hint at our own complex times, but the color picks up on things even more grand-scale thinking that will continue to inspire the passion to find or create a world beyond our very own.  Even design houses like Gucci, Lowe, La Perla, and Rochas sent down looks on their S/S’18 runway trailblazing in the year’s newest highlighter. Course, while purple can be a bit intimidating, there’s plenty of ways of working it into your aesthetic without resembling like Grimace (Ronald McDonald’s Purple Friend).

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Need a little bit more time before you set out in your royal-hued regalia or just need a few more tips on how to incorporate this bright magenta/lilac/mauve/periwinkle into your everyday wardrobe, check out our Pinterest Board The Art of Purple for style inspiration!

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