MIA Cares Amanda Shoe Program Puts Heart and Soles Into Fight Against Breast Cancer -Two New Initiatives Coincide with Breast Cancer Awareness Month- Miami, FL, August 8, 2014 – Beginning Sept. 1, 2014, MIA Cares, the philanthropic arm of MIA Shoes, will donate 10 percent of the proceeds from the sale of all
Amanda shoes to breast cancer research at the
Sylvester Comprehensive Cancer Center at the
University of Miami Miller School of Medicine. In addition, MIA will donate the custom designed Amanda shoe bearing the iconic pink breast cancer ribbon to be sold on
QVC, with proceeds benefiting the
Fashion Footwear Charitable Foundation (FFCF). “We are thrilled to do our part to raise awareness of breast cancer and support the important research underway at Sylvester Comprehensive Cancer Center and other research centers around the country to put an end to this terrible disease,” says MIA founder and CEO Richard Strauss. “The lives of so many of our employees and extended MIA family members have been touched by this all too common cancer.” The 10 percent cause-related marketing initiative runs Sept. 1 through October 31, 2014. The donation, expected to exceed $5,000, will support a clinical trial studying new therapies in
Triple Negative Breast Cancer (TNBC), one of the deadliest types of breast cancer. The trial is being led by one of the world’s leading authorities on breast cancer, Dr. Marc Lippman. MIA will additionally donate 400 pairs of custom designed Amanda shoes, valued at $20,000, to be sold during QVC’s FFaNY Charitable Shoe Sale on October 16 and throughout the month of October. The special edition black flat features, a pink ribbon on the back of the shoe. Eighty percent of the proceeds from the QVC sales will benefit FFCF.
About MIA Shoes Founded in 1976 at the height of the disco craze, Miami-based
MIA Shoes (originally known as MIA Clogs) has evolved into a fashion powerhouse focusing on superior material quality and red-hot styling in women’s footwear. A New York showroom, , worldwide distribution, social media and an e-commerce site offering a wide selection of trend-savvy
heels,
flats,
sandals ,
wedges ,
boots and
sneakers , keeps MIA connected to its customers around the globe.

Our
MIA Cares Amanda program was featured in the September issue of
Footwear Plus Magazine! To read the full article on Footwear Plus click
here To shop the Amanda Collection click
here