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MIA Cares Amanda Shoe Program
Puts Heart and Soles Into Fight Against Breast Cancer
-Two New Initiatives Coincide with Breast Cancer Awareness Month-
Miami, FL, August 8, 2014 – Beginning Sept. 1, 2014, MIA Cares, the philanthropic arm of MIA Shoes, will donate 10 percent of the proceeds from the sale of all Amanda shoes to breast cancer research at the Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine. In addition, MIA will donate the custom designed Amanda shoe bearing the iconic pink breast cancer ribbon to be sold on QVC, with proceeds benefiting the Fashion Footwear Charitable Foundation (FFCF).
“We are thrilled to do our part to raise awareness of breast cancer and support the important research underway at Sylvester Comprehensive Cancer Center and other research centers around the country to put an end to this terrible disease,” says MIA founder and CEO Richard Strauss. “The lives of so many of our employees and extended MIA family members have been touched by this all too common cancer.”
The 10 percent cause-related marketing initiative runs Sept. 1 through October 31, 2014. The donation, expected to exceed $5,000, will support a clinical trial studying new therapies in Triple Negative Breast Cancer (TNBC), one of the deadliest types of breast cancer. The trial is being led by one of the world’s leading authorities on breast cancer, Dr. Marc Lippman. MIA will additionally donate 400 pairs of custom designed Amanda shoes, valued at $20,000, to be sold during QVC’s FFaNY Charitable Shoe Sale on October 16 and throughout the month of October. The special edition black flat features, a pink ribbon on the back of the shoe. Eighty percent of the proceeds from the QVC sales will
About MIA Shoes
Founded in 1976 at the height of the disco craze, Miami-based MIA Shoes (originally known as MIA Clogs) has evolved into a fashion powerhouse focusing on superior material quality and red-hot styling in women’s footwear. A New York showroom, , worldwide distribution, social media and an e-commerce site offering a wide selection of trend-savvy heels, flats, sandals , wedges , boots and sneakers , keeps MIA connected to its customers around the globe.
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